"The Eames’ showed that films could be approached as a design exercise and as such were the forerunners to much of today’s information design, which has had a resurgence as a result of the Web. Their best known piece is Powers of Ten [below], but this is another little beauty.
"The film is nicely self-referential since it deals with Shannon’s information theory. However, the astounding thing is that the Eames’ were savvy about Shannon’s groundbreaking work which was published only 5 years before. To put this in context, its as if Frank Lloyd Wright had written a book about Einstein’s Special Relativity in 1910, when it wasn’t fully endorsed by the physics community."