:: GussetBLOG ::

:: Sunday, August 09, 2009 ::

The Impossible Project

"We aim to re-start production of analog instant film for vintage Polaroid cameras in 2010.

Polaroid is transforming itself from an analog Instant Film Production Company to a global Consumer Electronics and Digital Imaging company.

Production of analog Instant Film stopped in June 2008, closing the factories in Mexico (Instant Packfilm production) and the Netherlands (Instant Integral production).

Impossible b.v. has been founded with the concrete aim to re-invent and re-start production of analog INTEGRAL FILM for vintage Polaroid cameras.

Therefore Impossible b.v. has acquired the complete film production equipment in Enschede (NL) from Polaroid, has signed a 10-year lease agreement on the factory building; and has engaged the most experienced team of Integral Film experts worldwide.

The Impossible mission is NOT to re-build Polaroid Integral film but (with the help of strategic partners) to develop a new product with new characteristics, consisting of new optimised components, produced with a streamlined modern setup. An innovative and fresh analog material, sold under a new brand name that perfectly will match the global re-positioning of Integral Films.

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"Due to your incredible support regarding the 5th of our 7 big challenges (the latex timing layer), the team could produce the very first complete and stable instant picture a few weeks ago - a round of applause everybody!!

That is to say that development is making really good progress at the moment, we’re ahead of the original production timeline and have not found any unsolvable roadblocks ahead."

More updates on this Flickr thread

Smile! Polaroid is saved [from the Indy in Jan]

Labels: Photography, Polaroid

:: Dan 9.8.09 [Arc] [0 comments] ::
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